I have done my share of telemarketing over the years.
It’s not particularly hard to do but it does take a certain mind-set to do it successfully. It also takes dedication, persistence and tracking. I’ll share details on what to track, why track it and a simple spreadsheet to make tracking & analysis easier.
Take a look at the following plan to see how the timing works out.
Example: You have 2,000 businesses to call, each earning $5 million per year or more in annual sales.
You can call a business about every 2 to 3 minutes. So, it’ll take about 2 and a half hours to call about 50 businesses. You can shorten the time to reach all 2,000 if you recruit additional phone callers. If you get others involved in calling then make sure they have a sample script to follow so they stay on message and don’t flub the call.
Be sure to track who you call and what the result of the call was for each business. Do it as you go or you’ll never keep up with the tracking and important notes… like who to call back and when. You can do this with a simple spreadsheet. If you have helpers calling from other locations then try sharing the spreadsheet by posting it on GoogleDocuments. Be sure to set the caller as a collaborator on the document or all they’ll be able to do is view it and that won’t help you much. They need to be able to add their notes to the spreadsheet as they call.
There’s plenty more to be covered for effective calling and tracking but we’ll need to cover that in a later post.
Hope that helps.
Brian
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