I love shooting testimonial videos.
They’re great for building your self-esteem and confidence. They’re also great for building your prospects trust in your capabilities before they risk contacting you for more details.
I like to shoot testimonials for my clients within the first week or two of starting a new project so that I can get their clients’ perspective on how they do business, what differentiates them in the market, etc. This info helps me focus the sales message and content for the marketing and website.
I like to shoot my own testimonial videos for Joint Venture Lightning after about a month so that my clients have had a chance to work with me and see results.
You can see these new testimonial videos here:
- George Schaefer with TrainingMyHorse.com
- Geoffrey Zimmerman, Author of “Love Never Dies”
If you have ANY happy clients at all then you absolutely MUST get them on video singing your praises.
I use a simple interview techniques so that my clients don’t have to prepare ahead of time by trying to remember some script. I want their comments to be completely open, honest and spontaneous.
You can either leave your interview questions in the video, the way I did with Geoffrey Zimmerman or you can cut them out and just leave the clients comments the way I did with George Schaefer. How do you know when to do either technique?
Simple. If they answer your questions in complete sentences by re-stating the premise of the question in their answer then you can cut out your side of the interview. If they only answer the questions then it makes more sense to leave your comments in the video.
Good luck and Happy New Year. May your 2008 and beyond be prosperous and peaceful.
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