Joint Venture Lightning

As I have mentioned in earlier posts, web video is POWERFUL.

If you aren’t using it then you are missing out on one of the most powerful forms of media available. Imagine having your own global broadcast network. That is the power of web video. And best of all it’s free.

I have been working on an interesting project with a prolific writer named Geoffrey Zimmerman. He pours out his emotions with the written word in the form of novels, poetry, short stories, and screen plays. The challenge is how do you promote a text medium with video?

Can It Be So by Geoffrey Zimmerman from JointVentureLightning on Vimeo.

Here are several tactics that we are currently using on his site www.GeoffreyZimmerman.com:

• Interviews with the author revealing the background that inspired his work.
• Video chats where the author invites readers to comment and join in collaboration or contests.
• Behind the scenes videos on his creative process
• Converting some of his old films into video for web distribution

There are other tactics in the plans for later on when we kick promotion into high gear with press releases and begin offering interviews with the media.

A key component of the video strategy is to get each video well titled and tagged then distributed to the major video hosting providers to help drive targeted traffic to the site where readers are given the opportunity to subscribe to his romantic adventure novel “Love Never Dies.”

Getting subscribers is the primary purpose of the website. The secondary purpose is the showcase his work and third is to establish his online presence and brand. This will help him build credibility with publishers and the media so that one day he can get a major publishing contract.