Joint Venture Lightning

Here is a secret marketing tip that you might not have thought of recently… try adding a beautiful photo gallery and slide show to your website.

TrainingMyHorse.com

How does this help you close more sales?

FitClub4.com

Simple. It helps the customer or prospect believe in you as a professional.

If your site is heavy on text then you really need actual photos depicting the work you do. Don’t be shy, either. Go ahead and show yourself actually working with your clients and doing your job.

This helps the prospect to imagine themselves working with you on their own projects. It also gives you the chance to visually SELL your services in a subtle but convincing way where text only sales messages or messages that use clip art or stock photos scream SALES BROCHURE or ADVERTISEMENT.

The human mind has a way of filtering this type of hype-filled “salesy” content from your prospects conscious thought.

Actual photos seem more “real” and therefore are more believable. Be sure to add captions to give your prospects a clearer understanding of what they are seeing in each photo.

You can see several examples of this at work in my client Photo Gallery section of this website.

Here’s another tip… be sure to use a high-end camera that will give you plenty of resolution. I recommend having a professional spend a day with you and some of your best clients to get really good images that can be used in print materials as well as on the web. This will help you maintain consistency in your marketing materials and brand identity.

Trust me. You do NOT want to skimp on the photography. It’s worth it get the good stuff.

We include professional level photography in our joint venture / strategic alliance work. The photos you see in these galleries were all taken with a Nikon D40-X digital camera with 10.6 megapixel resolution.

The camcorder you see me holding in some of the photos is a Sony DVD cam that shoots direct to mini DVD’s. The resolution for video on the web doesn’t need to be nearly as high quality as the photography because the video is being compressed for faster download speeds.

If you plan on doing broadcasting of your video work then you will need to use professional level video equipment as well.

Enjoy.

This entry was posted on Thursday, December 20th, 2007 at 3:43 pm and is filed under Product Creation, Tips, Tools, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.