Matt Lee is the owner of The Record Depot located in Roanoke, Virginia.
He’s been the owner for over a year and specializes in Bluegrass, folk, Americana, Old-time, Blues, Jazz and Indy music distribution to retailers across the country. He serves an interesting niche market in the music industry and should have better results with his web sites… his retail site is www.TracksOfMusic.com.
He hired me to come in and help him update his web sites. Since I wasn’t sure what I would be up against when gaining access to his content management system, I took my business partner and tech consultant Keith with me to help trouble shoot any road blocks.
What we found was that Matt has limited admin access to his sites. This means that he can add new product to the inventory database but he can’t change other content… like getting rid of the former owner’s name and updating contact info. Until he gets higher level access, he won’t even be able to add album cover images to the shopping section of the site.
Matt’s idea is to create a web presence where retailers can get news and updates on new releases in the various genres he covers. He wants to be able to quickly and easily post weekly updates like his personal reviews and comments in an informal but professional setting. He also wants a way for retailers to more easily communicate with him about the music he has in stock, orders, back-orders, etc.
I offered to create a solution that would allow Matt to achieve these goals. First, we decided on keywords that his target audience would use to search. Bluegrass was the biggie according to Overture’s keyword tool. So then it came down to finding an available domain with this keyword. We could have used TheRecordDepotBlog.com to tie in with his wholesale site but since he wants to boost traffic I recommended that we go with: www.BluegrassMusicDepot.com.
His blog is set-up with some content already loaded. I’ll be customizing the look and feel to more closely match his other sites over the next few days. I also need to build a front page so that I can tie the blog and the forum together under the primary domain.
Entries (RSS)