One of the most powerful ways to drive targeted traffic to your web site is through the use of video.
As I mentioned in my welcome video, I would be discussing web video in future posts. Well that time is now. One of the first things I do with every single one of my clients is to discuss how we can convert their content into a visual format for video.
The obvious answers are:
- testimonials
- product reviews
- demonstrations
- welcome messages
- call to action ie: subscribe to my mini course or newsletter
The less obvious answers can include the main content that we plan to sell. Most people tend to think in terms of text content like e-books, white papers, and special reports. Customers almost always prefer video content for the following reasons:
- testimonials and product reviews are much more believable
- demonstrations are more easily understood
- welcome messages are more personal
- calls to action become more powerful
- perceived value of content and its quality goes up
- video is more fun to watch
- customer gets a sense of time and urgency
Once I have the basic videos shot and edited, I upload to the web with an awesome FREE video tracking and uploader service call TubeMogul. This service lets you upload your videos once then distributes them to 12 different video hosting services on the web. An added benefit is the powerful tracking feature built in. You can see what kind of results your videos are getting after they are online.
To use TubeMogul, register for a free account and click the upload tab at the top of the page. Here you will find a page with the 12 different video hosting services. You will need to go to each and register for their free accounts before you can load your login and passwords to TubeMogul. I have listed each site’s registration page below for your convenience:
It takes a few minutes to get signed up on each site but once you have done that and confirmed your accounts on each then you can load your login and password for each into TubeMogul. Then you only have to upload videos once, hit launch and TubeMogul sends it to each video hosting site for you. This saves you TONS of time.
There is a more powerful version of this type of service… if you can afford the fees. It’s called TrafficGeyser. It uses the same concept of upload once and distribute to many. The difference is that TrafficGeyser can send your videos to over 50 different web sites where TubeMogul only goes to 12.
When should you use TrafficGeyser? When you know your landing pages are converting well and the sales you generate will more than cover the costs of the monthly fees. I start my clients off with TubeMogul to test video response and conversion rates then when we start making money, we boost it up to TrafficGeyser.
I’ll cover more on this subject in future posts. I hope that helps get you started.
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