Well, it’s been a crazy couple of weeks since my last post. So I thought I had better give you an update on what’s been going on.
Pam over at FitClub4.com had to go to the hospital for an emergency appendectomy. She was conducting a class when one of her clients who works at the doctor’s office came down to the club and told her, “You need to get to the hospital right away.” Turns out that Pam’s appendix needed to be removed before things got worse.
So, she’s been out for a couple of weeks recovering from surgery. This set-back has put us behind on creating her e-course fitness program. However, she is much better and is able to lift small weights and lead classes again. She still has a few more weeks before she’s allowed to go back to her full workout schedule. You can read more details of her experience on her web site.
The author Geoffrey Zimmerman has been keeping me very busy with updating content on his new site. We finally got all of the first 29 chapters loaded into the auto-responder and set to go out every other day. In case you didn’t know, Geoff is also a screen writer who has had success in the television industry back in the 1980′s writing episodes for the hit show Miami Vice.
He just sent me a copy of a short comedy film he made in the early 1980′s called “Somewhere in Southern California.” It’s 30 minutes long and needs to be broken into chunks so it can be loaded onto Youtube. We’re going to use these video chunks as a tool for driving traffic to his site. I should be done with that this week.
I have been re-packaging George Schaefer’s weekly horse training tips into a mini-course and working on re-writing the sales copy to build the value of the course and increase subscription rates. He’s getting traffic and now I’m working on increasing conversion. This is great because we haven’t even started actively marketing the site yet.
Our next immediate goal is to get at least one basic course on video that will sell for $14.95 as a download complete with the written transcripts.
Last week I met with Matt Lee, owner of The Record Depot. He’s unhappy with his current web service and he’s getting no traffic at all. This means he’s not getting any web based sales, so the site is costing him money because he’s paying the monthly merchant account fees. I’ll see what I can do for him in terms of updating his site, increasing traffic and sales.
I also met with his wife about helping them set-up a non-profit autism support group to help families with children suffering from autism. Initial research shows that this is a huge market with real potential for growth. The idea would be to help them create valuable information products for free download and for sale.
The free content will help families, doctors and others with the essentials. The for-sale content will be very detailed and valuable in helping families accomplish specific goals regarding autism. The idea is that the sale of content will help run the organization. I like the idea and their mission, so I’m looking forward to getting started on this project.
To wrap things up for today… I spent a very happy Thanksgiving with my wife and kids in Raleigh, N.C. with my wife’s side of the family. Lots of turkey, ham, sweet potatoes, pumpkin pie, cranberry relish, stuffing, gravy… mmmmmm. I’m feeling hungry and sleepy just thinking about it. Tomorrow, we do it all over again at my house here in Virginia for my side of the family.
I think I’ll go make a turkey sandwich.
Have yourself a very safe and happy holiday season.
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