Joint Venture Lightning

Geoffrey Zimmerman has been busy working on his trilogy called Love Never Dies.

The challenge is to get readers interested in his first book so that we can build a market interested in buying books II and III. The approach that we are going with first is to offer the first few chapters online to draw the readers into the story.

Then we offer the reader the chance to subscribe to the novel in a twice per week e-mail where they continue getting the next 29 chapters as downloadable PDF files.

That’s nearly half of the book.

The first few paragraphs of each chapter are included in the body of each e-mail as a short teaser to draw the reader into the story. Then they can choose to download the entire chapter to finish reading until they get the next installment.

Geoffrey is currently working on gathering photos to include with each chapter as a visual element to enhance the reader’s experience. One photo is to be included at the beginning of each chapter to help set the mood or tone.

A word of caution here. Do NOT include photos in the actual e-mail as this will bog down servers and wreck your deliverability. We are including the photos in the PDF download file and simply e-mailing the link to the download.

This entry was posted on Friday, November 9th, 2007 at 6:36 pm and is filed under Case study, Phase 1, Product Creation, Publishing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.