Joint Venture Lightning

The rain was pouring down and had been for two solid days after three months of severe drought.

George called to reschedule the video shoot. We met this past Monday at a beautiful horse ranch in Forest, Virginia to spend the entire day shooting videos for his new web site www.TrainingMyHorse.com.

We managed to get plenty of video for his free “Horsemanship Tip of the Week” subscription content. I have been spending the week editing, formatting and uploading the videos as well as posting his content to the new site. Check out his free samples posted on the front page to get an idea of the type of tips he’s offering for FREE in order to build his subscription list.

Once we get a list going, we’ll poll the subscribers about their most burning questions and work to create a great product for sale.

You might be wondering how we settled on “Training My Horse” as a domain name instead of something like “Natural Horsemanship.” The answer is RESEARCH.

I spent hours looking for available domains that use top searched keywords. Here are the results:

• Natural Horsemanship - 1,328 searches per day… not bad.
• Horse Training - 23,458 searches per day… Much BETTER.

The competition is also much bigger with these two words which means that the most likely combinations are already registered to other owners. We managed to acquire Training My Horse dot com. It’s short, easy to remember, straight to the point, focuses on the mind of the customer, and uses to the two biggest key words. Perfect.

This entry was posted on Thursday, November 1st, 2007 at 3:37 pm and is filed under Case study, Phase 1, Product Creation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.